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This module is to demonstrate the theories and activities to define the functions, the interaction and the differences between buying and merchandising. 
It explains the key functions in buying and merchandising and the influence on fashion and to demonstrate the different buying and merchandising strategies and skills in relation to different retail formats and their fashion consumers and markets. The understanding of the vital role that the two functions play in the development of seasonal ranges and range planning, also plays a part. 
This buying module was in conjunction with george, requiring a range to be created for one of it’s departments. A competitive shop report was also completed, against two further fashion retailers. Comparing a product; a trend analysis, silhouette, colour and print, price fabric detail, country of origin and a SWOT analysis were all included. 
A range of six garments for AW 15, with a consideration towards ethical production were created, for George. 
The use of a critical path create then shows when each garment will be phased into store, with highlighted key deadlines within the process.

BUYING & MERCHANDISING

R E B E C C A | C O U S I N S

P R O J E C T  O V E R V I E W

V I S U A L S

Buying & Merchandising | 2014
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