The concept of this business report is to show the opportunity for T.K Maxx to enter Chinas fashion market, and re-market itself as a brand, changing perceptions it has in its current market. 

It also explains how being part of TJX Companies Incorporated, T.K Maxx began in the UK in 1994, with expansion leading to stores in Germany and Poland in 2007 and 2009 respectively. Gold Label is a department of the company, beginning in 2010, that offers designer labels at 20%-60% off recommended retail price.

Its strategy to take gold label, along with a few other low brand designers, to China offering a high-end brand experience, with good quality customer service and a luxury shopping habit. T.K Maxx will be catering for the Chinese consumers changing needs. To compete with well known designers the brand will provide designer off-price retailing boasting to be cheaper than the brands themselves, allowing consumers to indulge in fast fashion while not compromising quality. With the UK fashion market becoming very saturated and economies overseas growing, niche opportunities are arising in potential markets.

By looking at BRIC countries, with emerging economies it is clear to see that China is the best market to enter. With Asia having the highest expenditure on apparel worldwide, multi-national retailers are gaining rapid market share especially in China.

T.K Maxx’s operations in China will include and in- country head office, set up before stores open to gain knowledge, alongside local distribution centers, beginning as third-party warehouses, before moving to the brands own distribution centers depending on success rate.